Ashley Whitehair
General Manager

After completing his first Crossfit workout back in 2012 Ashley has been hooked on CrossFit and it’s methodologies ever since.

Ashley spent most of his youth flicking between different disciplines of martial arts and it was actually at a Muay Thai camp in Phuket, Thailand that he first discovered CrossFit. During his 3 week camp he ended up attending more CrossFit sessions than Muay Thai classes and when he returned to the UK he continued with this style of training.

After running a successful web design company for over a decade, Ashley decided he needed more of a challenge from life and coaching CrossFit perfectly provided that for him. He first started working at CrossFit GAIN (now more commonly known as GAIN Fitness) in 2016 as a part-time coach. Over the months and years his hours and client base increased taking over as his main profession and in 2018 he was appointed as the general manager of GAIN Fitness Norwich.

Outside of the box, Ashley enjoys mountain biking, traveling the world and also still runs a freelance web design agency which includes his newest venture WEBWOD – a web design & marketing service specifically for CrossFit affiliates and functional fitness gyms.


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